The world faces an imminent waste problem. One-third of food produced for human consumption is lost or wasted globally, which amounts to about 1.3 billion tonnes per year. Food for thought is a social advertising campaign made to instil behavioural changes in the community that will help reduce food waste generation. To do so we create a poster and put it up where people buy their food: in the marketplaces.
The project was exhibited along with other works at the Turin Design Workshop XI.